Pick & Roll

Pick and Roll is a Unique language school in Poland that uses children's love of basketball to teach children the English language. Under the guidance of professional NBA player Marcin Gortat, children learn basketball skills and teamwork while all the while helping each other to learn and perfect their English language skills. The idea behind this language school is that children have English classes and then practice what they have learned by playing basketball games in, which they can only communicate with one another by speaking English. The name of this language sports school, Pick and Roll, is a basketball term for an offensive play in which a player sets a screen (called a pick) for a teammate handling the ball and then “rolls” behind a defender to receive a pass in order to move the ball closer to the basket. The English school logo is simply the school's name set inside of a double “text cloud.” This simple logo appeals to both children and adults, while the handmade styling of the logo shows that this language school is directed towards children. The simple logo also makes the perfect language school branding, since the double text cloud design looks great on business cards, letter heads, emails, which will continually place this language school's name before the public imprinting the school on their memory.