I had the privilege of working on an exciting branding project for Blankk, a dynamic clothing brand with a focus on clean and minimalistic design. Blankk caters primarily to the style-conscious youth market, including teenagers and young professionals, offering a range of contemporary streetwear that perfectly embodies their aesthetic and attitude.
The primary goal of this project was to create a strong and memorable brand identity for Blankk that would resonate with its target audience, reflecting the brand's commitment to simplicity, style, and street culture. The objective was to develop a visual identity, logo, and branding materials that would set Blankk apart in the highly competitive fashion industry.
The logo design for Blankk embodies the brand's essence. It features a bold, uppercase lettering with a sans-serif typeface, using a muted color palette, typically shades of black, white, and grayscale. The simplicity of the logo ensures that it can adapt seamlessly across various applications, from clothing labels to social media profiles.
The color palette for Blankk is inspired by the urban landscape and contemporary fashion trends. Predominantly black and white, with occasional accents of muted grays, this palette maintains the brand's minimalistic appeal while also allowing for versatility in design applications.
Branding, Product Design
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