Branding for K.Zawada Photography inspired by the work of the Polish artist Władysław Strzemiński. The "a.r" alphabet invented by him was characterised by its own geometricism, on which we also wanted to base our logotype. That's how the letters "K" and "Z" were created and combined together.
In our visual identity proposition, we wanted to emphasize that Katarzyna was born and raised in Lodz, a city that helped to shape her artistic sensitivity. It’s a place influenced by Strzemiński's work, even the “a.r” alphabet has been used for the city logo.